Super proud to be involved in yet another exclusive UK brand launch, this time of Danish-based label 7 Days Active in Selfridges, London. Designed by us in collaboration with Numbertwofivetwo, this fun pop-up really holds the spirit of the brand in it's playful design, incorporating basketball hoops into the bubblegum pink merchandise system. 7 Days Active is an activewear label dedicated to inspire individual stories of motion for the mind, body and soul. Creating functional pieces for an active lifestyle on and off court. Established in Copenhagen in the spring of 2019 by Creative Director Malkit Singh and CEO Anders Degn, with the purpose of being active in a fashionable way. Their foundation is built on inspiration from athletes all over the world doing what they love, from boxing to basketball, to surfing and skiing. It’s all about the passion for what you do and the pursuit of being the best you can be.